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Microsoft picks up another ad company; Buys Rapt

By Larry Dignan (ZDNet Blogs)
Microsoft on Friday said it has acquired Rapt, a company that makes software to manage Web advertising yields.
In a statement, Microsoft said:
With the inclusion of Rapt, the Atlas Publisher Suite allows Microsoft to provide its customers with integrated asset and inventory management, forecasting, yield and sales management, and ad delivery and operations.
Rapt’s technology will be wrapped into Microsoft’s Atlas Publisher Suite, which was acquired in the aQuantive purchase. Terms of the deal were not disclosed.

http://blogs.zdnet.com/BTL/

Posted on March 14, 2008 by Registered CommenterBill Miller in | CommentsPost a Comment
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